.Post Viewpoints: 15.Ever before asked yourself just how an electric engineer ends up managing an influencer advertising system? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Series.Trick takeaways:.Why exchanging formulas resulted in being alone (and also an occupation pivot).The magic formula: credibility + congruity = influencer effectiveness.B2B influencer marketing in Asia: It is actually coming, yet gradually.AI influencers: Cool, yet perhaps won't replace your BFF's Instagram.The repayment complication plaguing influencer marketing (as well as exactly how Partipost is actually addressing it).Enjoyable simple fact: Jonathan's father looks forward to Mondays. Yes, you read that right.Profits: The influencer marketing garden is developing faster than you can state "swipe up." From micro-influencers to AI characters, the game is actually transforming-- but legitimacy still preponderates.Therefore, just before you write off that good friend along with 200 fans as "not prominent," keep in mind: on earth of nano-influencers, your bestie might merely be the following huge trait.Listen for additional influencer ideas and maybe get an idea or more for your very own Instagram video game!